Wi-Fi Guest Data – Are You Taking Advantage?
There is no better way to collect customer data than through public Wi-Fi hotspots. Your router is much than just an internet device – with our software it also could become a powerful marketing machine that can harvest loads of interesting information on people’s gender, age, hobbies, expectations, and habits.
GDPR is a Golden Opportunity For Wi-Fi Marketing
The EU was not joking around when they said the General Data Protection Regulation (GDPR) will be a real game changer. But is it ,a bad regulation? On the contrary. Actually this could backfire and come out as a golden opportunity for companies to improve and build a loyal client base.
Routers Are The Gatekeepers of Your Network
A router is an integral part of any modern household. It’s the magic box that most people think gives us our digital lifeblood – the Internet. Let’s get a few things straight on how a wireless router works and what’s its role in connecting you to the World Wide Web.
Slow Wi-Fi? Blame Your House
Wi-Fi is a very sophisticated piece of technology that is designed to withstand many obstacles. However, it’s not invulnerable – even your own house can turn against you and affect the quality, speed and reliability of a Wi-Fi connection.
The Tools to Fight Public Wi-Fi Hackers
A study by Norton has highlighted that 87% of their respondents from all over the world have potentially put their information at risk while on public Wi-Fi. Not cool, is it?
WiFi marketing: reaching your customer has never been so easy!
Smart users are ever more looking for a free WiFi – thus, it comes as no surprise that most of the venues from shopping malls to airports or even bus stops are now not only providing the access to the free Internet but also learning new techniques on how to use it for their own benefit.
Wi-Fi Marketing – a Shortcut to Success
Wi-Fi is a good promotional tool for any service establishment, be it food or retail, because it works as a catalyst for sales, but you can go far beyond just selling extra coffee or sandwiches.