Blog

How Does Nature Affect Wi-Fi?

How Does Nature Affect Wi-Fi?

26 November 2018

There are almost 4 billion internet users around the world, and if Wi-Fi hotspots keep springing up at this rate, numbers won’t even matter anymore. However, it’s one thing to offer Wi-Fi in developed areas, such as cities, and quite different in mountainous areas, deserts or forests, where setting up Wi-Fi infrastructure can be expensive and structurally challenging.

 

Reach Your Clients Through Marketing Mix

Reach Your Clients Through Marketing Mix

15 November 2018

If one is to believe that the devil is in the details, then Wi-Fi marketing is a prime example of how it has to be done. In the old days marketing campaigns might have worked using cookie-cutter messages being sent off to every potential customer, but this is not the case with modern consumers who crave personalization and meaning even in their advertising.

Wi-Fi Guest Data – Are You Taking Advantage?

Wi-Fi Guest Data – Are You Taking Advantage?

5 November 2018

There is no better way to collect customer data than through public Wi-Fi hotspots. Your router is much than just an internet device – with our software it also could become a powerful marketing machine that can harvest loads of interesting information on people’s gender, age, hobbies, expectations, and habits.

GDPR is a Golden Opportunity For Wi-Fi Marketing

GDPR is a Golden Opportunity For Wi-Fi Marketing

31 October 2018

The EU was not joking around when they said the General Data Protection Regulation (GDPR) will be a real game changer. But is it ,a bad regulation? On the contrary. Actually this could backfire and come out as a golden opportunity for companies to improve and build a loyal client base.