GDPR is a Golden Opportunity For Wi-Fi Marketing
The EU was not joking around when they said the General Data Protection Regulation (GDPR) will be a real game changer. But is it ,a bad regulation? On the contrary. Actually this could backfire and come out as a golden opportunity for companies to improve and build a loyal client base.
WiFi marketing: reaching your customer has never been so easy!
Smart users are ever more looking for a free WiFi – thus, it comes as no surprise that most of the venues from shopping malls to airports or even bus stops are now not only providing the access to the free Internet but also learning new techniques on how to use it for their own benefit.