In business reliable information is a crucial resource that can either prompt to success or slowly descend a company into obscurity. Miss out on a trend, misread your customers or get lazy, and very soon you will be cleaning out your store and searching for new ways to make a living. As we said before in our previous posts, Wi-Fi marketing is one of the best ways to improve and even revive your business, as it gives an insider’s look into your store by providing useful insight on customer behavior. However, some people could start frowning and raising eyebrows, asking “well, where’s the proof that it works?” Well, the proof is real-life companies that managed to attract more customers, retain them and make a profit just by applying Wi-Fi marketing techniques. Here’s a list of 5 successful companies that pushed their limits way beyond.
Mad Mex Mexican Grill
Mad Mex is a pretty well-established restaurant chain that has over 70 locations in Australia and New Zealand. Even though they were doing well, the company realized that they need some major improvements in their marketing department. The challenge was to find a solution for linking and collecting customer data through all of the locations. Once they installed a modern Wi-Fi marketing platform, they quickly realized that their most popular location is in Sydney, and most of their customers are young adults. It didn’t end just there. Data visualization and reporting tools allowed them to identify key customer demographics and start communicating on a more personal level. The company saw not just a steady increase in the number of returning people, but also more engagement and trust from customers that felt comfortable going online via social media, thus providing even more insight for the company. The owners of Mad Mex state that during the first year they’ve noticed that the average number of return visits has increased by 7.14 percent.
Seattle is a cultural melting pot that is famous for many things, especially their music and food scenes, however, most of the praise should go to its coffee culture. No doubt, Starbucks has helped cement Seattle’s legacy as a coffee hub – that’s why so many coffee shops work hard every day to live up to the name. One of them is Caffe Vitta, an independent and locally-owned cafe that is as meticulous with coffee making as they are with customer service. The owners wanted a fresh approach to Wi-Fi marketing, so they started searching for new solutions. The goal was to find a Wi-Fi platform that would be reliable and would reinforce Caffe Vitta as a brand. They found a company that offered a convenient and simple solution – the customizable splash page ensured they could brand the guest experience, the network was easy to install and even easier to monitor and broadcast. Through the software, they can track up-time for all their access points, make adjustments to their network and monitor bandwidth and usage. Now their customers could benefit from free Wi-Fi and a seamless brand experience within the shop. As far the company goes, Caffe Vitta is finally getting raw and correct data on who’s coming into their coffee shops.
Westin Grand Vancouver Hotel
Seems like even location sometimes is not enough, and that’s exactly what the West Grand Vancouver Hotel has experienced when they realized how outdated their Wi-Fi infrastructure is. It was slow, patchy and just plain old, leaving guests rather disappointed. So basically the hotel fixed and upgraded everything until customers were satisfied again with the speed and coverage within hotel limits. There was a massive increase in usage as coverage improved and network bottlenecks were eliminated. The best part was that along with the package came Wi-Fi marketing tools, so the hotel decided to take advantage of them. They could now see what was happening in every individual access point, while also segregating user devices and providing guests secure channels to the Internet. The new platform enabled a branded splash page for guest authentication and allowed the staff to create and manage voucher codes. Using these the hotel could create custom group codes and set access to certain time periods, bandwidth tiers, and the number of devices. The same code can be used on both the wired and wireless networks. The hotel is happy now that their Wi-Fi network quality lives up to the hotel’s name.
Sugar On Top
Sugar On Top is another example of a successful business that offers good food, yet still needed to take the next step in improving customer service. This Asian fusion restaurant sought to use Wi-Fi for personalizing interaction with their customers and encouraging loyalty. The problem was that they didn’t have the right tools for analyzing customer behavior. For example, they didn’t know which food items were the most popular, and how to efficiently carry out news about special offers. By gathering key demographic customer data such as name, email, age, gender, hometown and frequency of visits, Sugar On Top have been able to personalize their interaction with customers and deliver highly targeted marketing campaigns. As a result, the restaurant has seen a 160% increase in customers connecting to Wi-Fi, thanks to the user-friendly social login page, and a 30% increase in Facebook page likes. Sugar On Top has reported that 60% of new customers are now returning for second and third visits and that membership applications have increased by 40%.
McDonald’s is not the kind of place you’d expect would need any help. It’s a legendary fast-food restaurant chain, one of the first of its kind, a brand name that sells itself. However, even the giants sometimes need a boost, that’s why McDonald’s decided to update their Wi-Fi infrastructure in Belgium. The improvements brought lots of useful and exciting features, such as allowing to collect key customer data via a captive login portal, re-targeting customers through specific marketing campaigns tailored to their interests. McDonald’s Belgium also started using custom splash pages to advertise a number of promotions and encourage app downloads, which significantly contributed to increased visibility. Since the installation in May 2017, the hamburger giant has seen over 2 million visits to their restaurants and has collected 1,074,001 unique visitor records.
There are many more examples of successful Wi-Fi marketing implementation, which just shows that it’s not a short-term trend, but a real business force that should be taken seriously. Most businesses have noticed that a proper Wi-Fi marketing platform acts as a multidimensional tool. So, you’re not just throwing out a couple of deals for a sandwich and getting fast money. You’re investing in a long-term strategy that involves retaining and gaining new clients, as well as building a reliable brand.